About Independent Toy Specialists of Australia (ITSA).

ITSA offers the perfect blend of independence and collaboration

For passionate toy store owners in Australia. We empower you to run your store your way, while also leveraging the benefits of being part of a supportive network.


ITSA stands apart by recognizing the unique value of independent toy stores. We understand the challenges you face compared to larger chains. Unlike other buying groups that dictate product selection and quantities, ITSA prioritizes your freedom.

Our goal is to secure the best deals possible with lower minimum order quantities (MOQs). This allows you to stock a wider variety of toys, catering to diverse customer preferences and enabling you to compete with larger retailers.

ITSA’s commitment extends beyond supporting independent retailers. We are dedicated to fostering the growth of smaller, independent toy suppliers and wholesalers, both in the short and long term. By building strong relationships with these suppliers, we ensure access to a diverse and innovative range of toys for our members.

Marketing and Branding: Boost your visibility with access to marketing kits specifically designed for independent toy stores. ITSA helps you build a strong local presence and attract new customers.

Exclusive Territory: ITSA safeguards your market by assigning you an exclusive membership territory. This means you won’t face direct competition from other ITSA members in your area.

Affordable Membership: Enjoy the advantages of a buying group at a low cost, making ITSA a perfect fit for smaller independent retailers.

Catalogue Participation: As a member, you will be included in the ITSA catalogues which go out 3 or 4 times per year.

View our Christmas Catalogue